Bi-Weekly Update – Tuesday, October 27, 2020

‘How to Save Money on Your Small Business Utilities’ Seminar TOMORROW! Sign up now! 

The Utilities Consumer Advocate is holding a webinar on October 28, 2020 at 12:00 PM for businesses in the area! Registration is required for this event. The duration for the webinar will be 1 hour. 

More information from the Utilities Consumer Advocate: 

Join us for this free seminar to learn more about ho to make your small business utilities work for you, and how to save money in the process! 

You have the power to choose between the regulated rate company or a competitive price company to be your electricity and natural gas provider. Based on where you live or work in Alberta, find the best energy providers, plans, and payment options for you. 

Utilities Consumer Advocate is an unbiased service that can help you and your small business with utilities, and finding the right utilities provider and plans for you. In this webinar, Irena Struck, Team Lead, Consumer Education and Awareness, will go through the steps to ensure your utilities plan is working for you, and support you with tips on getting the most out of your small business utility plan.

This program is only open to Alberta entrepreneurs, small business owners, and businesses operating in Alberta. Program may be recorded. 

Register here

Storefront Light Up – Get Involved, Build Your Community, Get Money, Help us Celebrate and Show SPR Pride! 

As winter approaches, the temperature drops, and the days get shorter, our spirits might not always be the brightest. This is why the Stony Plain Road Business Association would like to work with you to bring some light into our darker evenings this winter by creating a Storefront Festive Light-Up! 

Here is how it works:

1. Decide that you want to take part in lighting up your storefront!

2. Contact us here at the SPR Business Association and let us know that you are interested in participating and if you have social media (so we can promote your business).

3. Take a picture of your storefront lit up and we will send you $50 to help with the costs and time of making our area brighter! We do not need copies of you receipts, just a picture when your decorating is done.

4. We will then create marketing and promotions around this campaign and will will also be awarding some prizes including:
People’s Choice Prize ($300) – voted on through social media,
Most Creative Prize ($500) and,
You Light Up My Life Prize (2nd place – $200).

5. The Storefront Festive Light Up will run from November 27, 2020 to January 2, 2021, but if you would like to leave your lights up earlier or later that’s fine too!

If you would like to participate or if you have any questions, please reach out to

City of Edmonton Survey – Make Your Opinions Known

The City of Edmonton is conducting a survey with business owners and managers to gather perceptions on Business Improvement Areas (BIAs) within the City. 

As an external consultant, Leger has been contracted by the City of Edmonton to conduct a survey with businesses that are members of a BIA. The survey will take approximately 3-5 minutes to complete. 



Making Edmonton Digital – Free Online Marketing Support for Businesses, Get More Business!

We know many businesses have struggled with the online transition during 2020 and that is why we are partnering with the University of Alberta’s School of Retailing to help local businesses improve their digital presence. Whether you need new photos taken for your website, or you need a website… sign up on to be a part of Making Edmonton Digital! Alternatively, if you are interested in creating and improving your online presence as a business, contact us at and we will put you in touch with a member of the Making Edmonton Digital team! 

Flower Review Committee – Get Involved to Make Things Better! 

Each year the Stony Plain Road & Area invests resources and funds into flower baskets, barrels and raised beds. We are looking for a small group of members to help us review what we currently do and how we might better invest into a program that will meet our desired needs of a flower and horticultural program. Members will also help develop a proposed plan for Spring 2021. 

Time Commitment: We anticipate about four gatherings between October and December 2020 with a duration of about 60 – 90 minutes each. With AHS recommendations we will mainly be meeting via Google Meets and may include a small group walk-about to look at some spots of our business improvement area. Some individual research exploring other areas and their approaches will also be required. 

We are looking for an engaged dialogue about why and how we can use a flower and plant program to help create safer and visually appealing place-making within our business area between 140 – 170 Street along the Stony Plain Road corridor. We would also like to explore options with business sharing and partnerships including Boulevards In Bloom, permanent plants, window boxes, hanging planters and raised beds and barrels. Ideally, we would also like to balance our environmental impacts and create inviting spaces for positive community interactions.

Interested individuals should contact Todd Janes, Executive Director at 780-477-5169 or via email at on or before November 2, 2020.

Mandatory Masks – Knowledge is Power

– As of October 26, a mandatory 15 person limit on all gatherings in Edmonton & Calgary is in effect. 

– This limit applies to dinner parties, banquets, retirement parties, baby shower, wedding and funeral receptions and other social gatherings. 

– It does not currently change measures for structured events such as dining in restaurants, theatres, worship services, wedding and funeral celebrations. 

– This temporary limit will be reassessed in one month. 

– All residents and visitors to Edmonton are strongly encouraged by the Province to implement special measures to prevent the spread of COVID-19.

Get To Know Your Stony Plain Road – Fresh Hope Counselling

Fresh Hope Counselling – Get to Know Your Stony Plain Road

October 10, 2020 was World Mental Health Day. We spoke with Beth Murray from Fresh Hope Counselling Ltd. located at 16406 100 Avenue, about her business and the importance of staying on top of mental health. 

“October 10th is just one reminder of the daily importance of advocating for mental health and unfortunately, there is still some stigma related to seeking help for mental health reasons,” Beth tells us, “This is something we must actively work to reduce and speak against; the more we normalize mental health as being part of our overall medical wellness, we create a much stronger and healthier society.” 

Beth is a Registered Psychologist and Co-Owner/Founder of Fresh Hope Counselling Ltd. along with her husband, Glenn Scheideman, who is the Office Administrator. Beth has been doing counselling for 22 years and specializes in eating disorders and chronic pain. 

Beth and Glenn started Fresh Hope Counselling in January of 2007, where it was just Beth doing counselling and providing psychological services. In 2009, Glenn was considering a career change, he offered to join Beth as the Office Administrator, which is his area of expertise. Over the next while, the two realized they were referring a lot of potential clients to other counselling agencies. 

“I talked with Glenn about how I wished someone would have given me an opportunity to come along-side of them and build a clientele rather than slugging away in private practice all by myself,” states Beth. 

The couple agreed that Fresh Hope Counselling could be a place of help, support and a resource to their clients. They brought on a former colleague of Beth’s that she had done Domestic Violence Groups with and within a few months, they had more client inquiries than could be managed by the two of them. 

Over the years, the businesses have added a number of Psychologists/Mental Health Therapists who have fit their vision to provide help, hope and healing. 

“We view out business as a family atmosphere, where we all work together to support one another and the clients that come our way,” states Beth. 

Fresh Hope Counselling now has two locations – their main office (16404 100 Avenue NW)  and (1210, 6958 76 Avenue) on the South side. The business now had four Registered Psychologists, a Master’s Level Social Worker, a Canadian Certified Counsellor, a Registered Dietician who specializes in treating disorders, and a full-time administration support person to assist Glenn. 

Fresh Hope Counselling got possession of the business condo in West Edmonton Commerce Park on March 31, 2020! Just in time for COVID-19 to shut down their need for space. Luckily, the business has been able to transition back into a mix of in-person and video-conference sessions. The business offers a variety of counselling services. Since they have a variety of staff, they can cover virtually any area of need for counselling. Extended health benefits usually cover at least one of their providers and they work with children, adolescents, adults and seniors – in either individual, couples or family counselling. 

“Although we saw a drop in counselling appointments in the first month or two after the start of COVID-19, the pendulum has swung to an increased need for mental health supports and the anxiety and unknown aspects of the pandemic have been very difficult for many people,” says Beth. 

Counselling has many helpful impacts, Beth tells us, it gives an objective perspective, provides a professional and experienced listener who will help guide you through the struggles you are facing, equips a person with effective skills and education, and supports you so that you are not alone. The Fresh Hope Counselling team has a wide breadth of experience in helping people with almost any stress, disorder, grief/loss and transition. They are strong believers in the essential nature of hope – hence the name, Fresh Hope. If life circumstances are disrupting your relationships, work, or personal life (or ability to enjoy life) it may be helpful to seek counselling. 

Fresh Hope Counselling is available by phone at 780.487.3456, email at or online at 

Bi-Weekly Update – Tuesday, October 13, 2020

West Valley Line LRT Set to Begin Construction in 2021

On Friday, October 9, 2020, it was announced that the West Valley Line LRT is set to begin construction in 2021. Our Executive Director, Todd Janes, spoke with CTV Edmonton about what this means to the Stony Plain Road & Area Business Association. 

Watch the clip here: