New Shop Local Campaign on Stony Plain Road

     The Stony Plain Road & Area BIA (Business Improvement Area) is encouraging Edmontonians to shop local with their new Secrets of Stony Plain Road: Scavenger Challenge. Starting August 5, 2020, the BIA will be posting challenge questions every second day on their Facebook (StonyPlainRoad) and Instagram (StonyPlainRoadBIA) channels for participants to answer. Winners for each challenge will be chosen 48 hours after the initial question has been posted, and prizes include a wide variety of goodies from the unique businesses on Stony Plain Road & Area! The BIA hopes to get people talking about businesses in the area and make them aware of what is out there! 

“Right now, more than ever, our SPR (Stony Plain Road) businesses need the support of their community,” states Megan Lala, Communications Coordinator of the Stony Plain Road & Area BIA. 

The Scavenger Challenge initiative was brought about by the BIA’s Shop Local Marketing Assistant, Jane Anderson, as a summer project. She knew that creating a shop local campaign during a pandemic would be difficult, but through social media, many could participate and complete challenges while social distancing and in some cases, from the comfort of their own homes. The Secrets of Stony Plain Road: Scavenger Challenge will end on August 25, 2020 with a grand prize giveaway of an ultimate SPR gift basket, featuring gift cards and items from a variety of Stony Plain Road & Area businesses. 

“We have items from a variety of diverse businesses as prizes for the 10 challenges and then the grand prize,” says Lala, “Participants will have the chance to win prizes from restaurants, specialty stores, local independent businesses, chain retailers and more!”

The first challenge was sent out on Wednesday, August 5, 2020 and featured a coveted Oilers flag from The Flag Shop and two $15 vouchers to Neo Juicery as a prize. Participants commented their favourite Edmonton themed drink from Neo Juicery’s drink menu, tag a friend and follow the BIA on the respective platform. The next challenge will be announced at 10 a.m. on Friday, August 7, 2020. Keep an eye out on the Stony Plain Road & Area BIA social media platforms to get in on the next challenge! For each challenge entry, the participants receive one entry into the grand prize draw on August 25, 2020.

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