Weekly COVID-19 Update – April 7, 2020

The Gilded Rabbit: The Art of Coping with COVID-19

For many businesses on Stony Plain Road, the area and all over the city, there was a learning curve with the emergence of the COVID-19 pandemic. Luckily, YEG businesses are quick to adapt and most are still able to serve their customers during this time. Take the Gilded Rabbit, for example, located at 10104 149 St. NW. 

The Gilded Rabbit has been around since January of 2018. It was formerly a Colours Art location, that (now, owner) Marian Switzer had worked in for 10 years. When the owners approached her, told her that they were selling and asked her if she was interested her answer was, “yes!” She had already been looking at opening her own picture framing shop, so the timing was perfect! 

With the emergence of COVID-19, the Gilded Rabbit has been taking the safety of both staff and customers very seriously. Even before non-essential business closures, they made sure to take extra precautions. 

“Everything in the shop is very tactile and people like to, and in some cases, need to, touch the things they are buying,” states Switzer, “Now, with the closure of non-essential businesses mandated by the Government, we are not able to allow customers in the shop.” 

However, closures haven’t stopped the Gilded Rabbit! They are now taking orders by the phone, on their website, and by email for curb-side pick-up. They are also offering home delivery on Tuesdays, Thursdays and Saturdays for $5 in the Edmonton area and $10 within 10km outside of Edmonton. The delivery fee goes directly to the driver conducting the delivery. 

Currently, the Gilded Rabbit’s website is only able to hold about a third of their inventor, so if there is something a customer is looking for, but doesn’t see online, they are encouraged to give the store a call!

All of the Gilded Rabbit’s art classes are currently postponed, but will be rescheduled once it is safe to do so. 

“I know one of our instructors is working on doing some online classes, so once those are available we will be posting them on our website and Facebook page,” states Switzer. 

The store has been staying in contact with customers through posting updated on their website as well as their Instagram and Facebook profiles. They also have a newsletter that they send out to subscribers, which customers can sign up for on their website. The Gilded Rabbit Facebook page has most of the “fun stuff” on it right now. There you can find fun facts, project ideas, new product announcements, links to other artists’ sites, and all other art related material! 

While many are at home social distancing, Switzer has been encouraging people to start an art journal. Art making is an accessible and non-intimidating way to help process feelings of stress and anxiety that may be hard to verbalize – this is why adult colouring books were so popular a few years ago. 

“COVID-19 will be a snippet of time that I’m sure all of us are looking forward to moving past, but I think most people will be glad they have something tangible they can look back to, says Switzer, “I’ve posted a few links on our Facebook page that have prompts and templates that can help with a starting point.” 

If you’re a beginner or don’t know where to start with an art project, have no fear, the Gilded Rabbit is there to help. They have troubleshooted customer’s projects over Facebook Messenger, through email, and over the phone. If you’re looking for guidance or have questions they are still here for you! 

In a closing statement, Switzer had this to say, 

” Obviously as a small business owner, I am an advocate for buying local or from small businesses as much as possible, but it is now more important than ever. Most of us small businesses operate on small margins and I think most of us can honestly say we don’t go into this to become rich. We do it because we have a passion and we want to share that with our communities. We are the ones that take time to answer your questions and troubleshoot your problems. We know about your families, the excitement you have about an upcoming trip, or any trials you may be going through. We know your name. Many businesses are making it easy to support them during this time by offering curb-side pick-ups, delivery, and shipping, and I strongly urge everyone to take advantage of these services. It would be so sad if we come out the other side of this and have lost the things that make our communities unique and livable.” 

Open Tuesday to Saturday: 10 – 4 pm

Orders can be emailed to info@thegildedrabbit.ca

Facebook:  https://www.facebook.com/thegildedrabbit/

Instagram: gilded_rabbit

phone: 780-481-6950

The Canada Emergency Response Benefit

What is it? 

If you have stopped working because of COVID-19, the Canada Emergency Response Benefit (CERB) may provide you with temporary income support. The CERB provides $500 a week for up to 16 weeks. 

Who can apply? 

To be eligible, you must meet the following requirements:

  • You reside in Canada
  • You are 15 years old or more when you apply
  • For your first CERB application:
    • You have stopped or will stop working due to reasons related to COVID-19
    • For at least 14 days in a row for the period you are applying for, you will not receive:
      • employment income
      • self-employment income
      • provincial or federal benefits related to maternity or paternity leave
  • For your subsequent CERB applications:
    • You continue to not work due to reasons related to COVID-19
    • For the 4 week period you are applying for, you will not receive:
      • employment income;
      • self-employment income; or
      • provincial or federal benefits related to maternity or paternity leave.
  • You have not quit your job voluntarily
  • You did not apply for, nor receive, CERB or EI benefits from Service Canada for the same eligibility period
  • You earned a minimum of $5,000 income in the last 12 months or in 2019 from one or more of the following sources:
    • employment income
    • self-employment income
    • provincial or federal benefits related to maternity or paternity leave

To apply for CERB click here.

Government of Canada Call to Action:  Manufacturers  Needed to Combat COVID-19

If you are a Canadian manufacturer or business that can assist Canada in meeting the need for medical supplies, your help is needed.

If you can say yes to the following, the Government of Canada wants to hear from you.

  • You manufacture in Canada and/or have ready access to necessary inputs through your supply chain.
  • You have equipment or facilities that can be rapidly re-tooled to meet medical needs, including for personal protective equipment (PPE) such as gloves, masks and surgical gowns; sanitizers; wipes; ventilators; and other medical equipment and supplies.
  • You have skilled workers who are able to respond and who could be available for work in the current circumstances.

If you answered yes to any of these points, please click here.

BIA Levy Extension for Monthly Payment Schedules 

The Edmonton City Council has voted last week, to delay the BIA tax levy for BIA members. If your business is on the automated annual payment, it will probably have already been taken from your account. However, if you are on a monthly  withdrawal for the BIA levy, you can call 311 and ask for a deferral until September 30, 2020. The April monthly payment, and the annual payment (if you were paying annually) cannot be refunded. 

Additionally, a delay in property taxes and utilities can be taken advantage of by reaching out to 311 and discussing specific payment plans. 

The Canadian Business Resilience Network has Launched!

Get the latest information, tools and resources Canadian businesses need to see throughout the COVID-19 pandemic here!


The YEG Business World, After COVID-19: What can we Expect?

COVID-19 is an unprecedented force that we have all had to adapt to in a short amount of time. While most of us are thinking about the now, what will the #yegbiz community look like, once COVID-19 has run its course? Below you will find four long-term retail trends in a post COVID-19 world, as outlined by Chain Store Age’s Article

1) When this is over, there will be an expectation for authenticity. Consumers will reward brands that “do the right thing” during this crisis. That means telling the truth, valuing people over profits, and using resources for the greater good. What happens to brands AFTER this pandemic will be heavily influenced by what they did DURING it. In short, consumers tend to reward good corporate stewardship.

2) There will be a demand for new experiences. Brands should be ready to deliver experiences that are optimistic, entertaining, and fresh. Regardless of how long the actual quarantine periods last, retailers should prepare to offer experiences that feel metaphorically like spring.  In other words, folks want a transition away from the gloom. After being in isolation for weeks and months, consumers will want to make themselves feel better and start fresh – which usually means buying new stuff.

3) Consumers will have a heightened sensitivity to our mutual vulnerability and the role we play in keeping everyone healthy. Environments will have an ongoing expectation to be clean and simple, and we may have a different sense of our personal space. COVID-19 will probably have an impact on how we feel about crowds and tight spaces.

4) Social distancing will drive more consumers to digital platforms. People who never once used a service like BOPIS, DoorDash, etc. will adopt new behaviors during this pandemic. And guess what – they’ll probably keep using them long after it’s over too. 

Retailers and restaurants will need to adjust their operations and financials for a new reality. While these gradual behavior changes weren’t unexpected, the timeline will undoubtedly be ramped up: customer habits we believed were coming in five years may be here in the next five months.


Mental Health and Addiction Hotlines

COVID-19 can have a significant impact on Albertan mental health. Call to connect with a dedicated team of AHS addiction, mental health staff and resources 24/7. 

Mental Health Helpline: 1 877 303 2642

Addictions Helpline: 1 866 332 2322

How Can I Help My Community During COVID-19?

During this time it is important to stay connected with your community. This can be done in a variety of ways while still following the Alberta COVID-19 health orders! 

  • If you are able to, volunteer! This can be done locally by asking elderly and vulnerable neighbours if you can help them out in any way. In addition, the Government of Canada is working with provincial and territorial governments to respond to COVID-19. They are seeking volunteers to help in the following areas:

    1. Case tracking and contact tracing;
    2. Health system surge capacity;
    3. Case data collection and reporting.

    They are building an inventory of volunteers from which provincial and territorial governments can draw upon as needed. They welcome ALL volunteers as they are looking for a wide variety of experiences and expertise. If you are interested in volunteering please fill out an application 
  • Stay Connected! If you are not able to get out and volunteer, you can still stay connected with your friends, families and neighbours who may be struggling. Social distancing can be a lonely experience for many, even small gestures can make a big difference. 
  • Support local. Now, more than every we should be shopping and ordering local! So many businesses in the YEG area have adapted their businesses to be able to cater to customers during COVID-19 and we are lucky for that! You can see what businesses are still open for delivery, take-out and curbside pick-up at ‘Things that are open’ .

Which Restaurants in the Stony Plain Road & Area are Open for Delivery and Take-out? 

Are you looking to order from a local restaurant but aren’t sure which ones are open for take-out and delivery? Last week we put out an article that lets you know which locations are open! Check it out here! 

If we’re missing your Stony Plain Road & Area Business please let us know by reaching out to communications.spr@gmail.com

Important Links

Government of Canada – Support for businesses

Government of Canada – Canada Emergency Response Benefit

Government of Alberta – Information for Albertans

Government of Alberta – Support for Employers and Employees

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